Poster campaign
2025
Four days of free music, food and talks in the city's parks, announced in one loud yellow.
Client
Commons Festival
Role
Campaign, posters, signage
Year
2025



( The project )
Commons is free and outdoors, so the posters had to compete with trees, traffic and other posters. Acid yellow and black did the work; the type does the rest.
A word that breaks
The name splits across lines at three widths, wide to narrow, so each poster reads like a short stack of signs. The programme posters reuse the same rhythm for Music, Food, Talks and Parks.